BIOGRAPHY

I am a Event Director and Creative Producer with over 14 years of experience delivering considered, design-led experiences across the luxury, private, and corporate sectors both locally and internationally.

My background includes senior roles within globally recognised hospitality institutions such as Caprice Holdings and Birley Clubs, where discretion, brand integrity, and operational discipline are paramount. Working with these clients shaped a measured approach, balancing creative direction with commercial awareness and exacting execution.

Since 2021, I have worked independently, advising and collaborating with high-profile clients and international brands. My focus is on translating complex briefs into immersive environments that are strategically aligned, culturally aware, and operationally seamless.

My portfolio spans large-scale corporate gatherings, international restaurant residencies, global press launches, UHNW celebrations, and fine dining concepts across the UK, Europe, the United States, and the Middle East.

Each event is conceived as a complete environment, where narrative, spatial composition, service choreography, and guest experience are carefully orchestrated to create cohesion and impact. Informed by a background in Fine Art, I approach every commission with a considered creative sensibility, shaping immersive physical environments that guide guests intuitively from first arrival to final departure with clarity, balance, and precision.

EXPERTISE

    • Budget Development & Financial Control:

      Building detailed, realistic budgets aligned with creative ambition and commercial objectives. Monitoring spend across all phases, managing contingencies, negotiating supplier costs and ensuring financial transparency from proposal through reconciliation.

    • Strategic Pre-Planning & Project Leadership:

      Leading projects from initial brief through to execution with a structured and forward-thinking approach. Defining scope, timelines, resource allocation and delivery frameworks to ensure clarity, momentum and accountability across teams.

    • Stakeholder Engagement & Alignment:

      Managing relationships across clients, sponsors, partners, suppliers and internal teams. Ensuring clear communication, expectation management and alignment around objectives and deliverables.

    • Operations & Logistics Planning & Management:

      Designing and overseeing all operational frameworks including build schedules, access management, transport, staffing, accreditation, guest flow and technical integration to ensure seamless delivery behind the scenes.

    • Critical Path Development & Programme Tracking:

      Creating and managing detailed project timelines and production schedules. Identifying dependencies and mitigating risks to maintain progress and protect key project phases.

    • Site Leadership & Live Event Oversight:

      Acting as the central point of command on-site. Coordinating production teams, suppliers and crew while making real-time decisions to maintain quality, safety and schedule integrity throughout live delivery.

    • HSSE Planning & Compliance Management:

      Developing and implementing Health, Safety, Security and Environmental frameworks in line with regulations and best practice. Conducting risk assessments, method statements and compliance checks to ensure safe and responsible event delivery.

    • Venue Sourcing & Contracting:

      Identifying and securing venues aligned with creative, operational and budgetary requirements. Negotiating contracts, managing terms and ensuring all technical and logistical specifications are met.

    • Vendor Procurement & Partnership Management:

      Sourcing, briefing and managing specialist suppliers across production, creative, catering, talent and operational disciplines. Building long-term partnerships while ensuring performance standards, cost control and quality delivery.

    • Scenic Conceptualisation & Spatial Design:

      Translating creative vision into immersive environments. From initial mood board development and spatial planning to directing technical layouts and guest flow. I develop atmospheres that are both visually impactful and operationally seamless.

    • Brand Concept Development:

      Crafting cohesive event concepts rooted in brand identity. I translate values, narratives and objectives into tangible experiences ensuring every visual and experiential touchpoint feels intentional and aligned.

    • Art Direction:

      Leading the overall creative vision across all disciplines décor, florals, lighting, graphics and production. I ensure visual coherence, detail precision and aesthetic consistency from concept through execution.

    • Production & Set Build Leadership:

      Overseeing the full production lifecycle from technical planning and supplier coordination to on-site direction, live troubleshooting and efficient de-rig. Ensuring creative ambition is delivered safely, on time and to specification.

    • Floral Direction & Botanical Styling:

      Collaborating with florists to design botanical compositions that enhance narrative and spatial experience. From large-scale installations to refined tablescapes, I work closely with floral teams to achieve sculptural, seasonal and concept-led outcomes.

    • Lighting & Sound Consultancy:

      Advising on technical and atmospheric lighting design, soundscapes and AV integration. Balancing mood, clarity and performance to elevate both guest experience and production quality.

    • Entertainment strategy & talent sourcing:

      Curating entertainment that aligns with brand positioning and audience profile. From headline performers to immersive acts and DJs, I manage sourcing, negotiation and integration into the event narrative.

    • FFE sourcing & procurement:

      Sourcing furniture, fixtures and equipment that align with the creative direction and practical requirements. Managing supplier relationships, budgeting and logistics to deliver cohesive and high-quality environments.

    • Tablescape design:

      Designing layered and intentional dining environments including linens, tableware, glassware, menus and florals to create refined, immersive guest experiences.

    • Event styling:

      Elevating spaces through considered detailing and aesthetic layering. From entrance moments to final guest touch points, I ensure every visual element contributes to a cohesive and memorable experience.

    • Curation of Food & Beverage Experiences:

      Designing elevated, concept-led culinary journeys aligned with brand narrative and audience profile. From menu architecture and beverage pairing to service style and presentation, I curate cohesive F&B experiences that enhance atmosphere, storytelling and guest engagement.

    • Restaurant Activations & Hospitality Concepts:

      Developing and delivering immersive restaurant activations, pop-ups and hospitality environments. Translating brand objectives into spatial, culinary and service-driven experiences that drive footfall, engagement and commercial performance.

    • CCG and OS&E Sourcing & Procurement:

      Managing the sourcing and procurement of China, Cutlery, Glassware (CCG) and Operating Supplies & Equipment (OS&E) in line with creative direction and operational requirements. Negotiating supplier contracts, controlling costs and ensuring quality, durability and aesthetic consistency.

    • Logistics & Operational Strategy:

      Building robust operational frameworks for catering delivery including kitchen infrastructure, service flow, staffing models, equipment logistics and compliance management. Ensuring efficiency behind the scenes while maintaining a seamless guest-facing experience.

    • Talent Acquisition & Team Development:

      Recruiting, onboarding and developing high-performing hospitality teams. Establishing service standards, delivering training programmes and fostering a culture of professionalism, accountability and guest-centric excellence.

    • IOSH Managing Safely

    • IOSH Managing Sustainably

    • Mental Health Awareness For Managers

    • Food Safety & Hygiene (Level 2)

    • Food Allergen Awareness

    • HACCP in Catering (Level 2)

    • Fire Safety Awareness

    • Personal Licence Holder

Let’s Connect

naj@najdaelamriti.com