Beach Club | Proposed Project

In 2022, we were entrusted with an exceptional brief: to conceive and deliver a pop-up dining destination of unprecedented calibre, celebrating the nation’s role as host of the FIFA World Cup in Doha. From this ambition emerged Annabel’s Beach Club — an elevated coastal interpretation of the iconic Annabel’s Mayfair. Drawing upon the unmistakable DNA of the London institution, myself and my team reimagined its spirit through a refined, destination-led lens, creating a singular design and hospitality concept envisioned for the pier of the Four Seasons Doha.

While the project was ultimately not realised for the 2022 tournament, the concept remains a compelling and strategically aligned opportunity, and we continue to explore its future activation in partnership with the client.