Beach Club | Proposed Project

In 2022, we were entrusted with an exceptional brief: to conceive and deliver a pop-up dining destination of unprecedented calibre, celebrating the nation’s role as host of the FIFA World Cup in Doha. From this ambition emerged Annabel’s Beach Club, an elevated coastal interpretation of the iconic Annabel’s Mayfair. Drawing upon the unmistakable DNA of the London institution, myself and my team reimagined its spirit through a refined, destination-led lens, creating a singular design and hospitality concept envisioned for the pier of the Four Seasons Doha.

While the project was ultimately not realised for the 2022 tournament, the concept remains a compelling and strategically aligned opportunity, and we continue to explore its future activation in partnership with the client.